Google Analytics 4 (G4): Should I stay or should I go?

If you are a publisher, you’ve probably noticed that Google started to roll out the next version of Google Analytics, called Google Analytics 4 (GA4). If you haven’t already do the setup in your account, you’re receiving notifications from Google […]

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Ads Interactive vs. AdSense: The world of differences

What’s the difference between Ads Interactive and Google AdSense? We will tell you now!

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What are cookies and why are they important for advertising?

Cookies are small text files used to identify certain users of the Internet. Allow all sites to recognize the user as the same person who previously visited the site

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Page Speed Load

When it comes to a site’s performance, page load speed is paramount. In this article, we offer some suggested solutions to increase your speed.

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Google Health Score

A website needs to be in good technical condition because good technological condition equals a fast and user-friendly page. The Heatlh Score is important because it indicates whether your site has developed well or poorly.

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2nd topic you should know about: Lazy Loading

Lazy loading sounds weird, but it’s a simple concept: you only load a script or image when you need it. Lazy loading can speed up the initial load time of a page by avoiding premature downloads of unnecessary resources.

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4 topics we need to talk about…

In the coming weeks, we’ll cover important topics that will provide useful information and suggestions to follow for each website.

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