Google Analytics 4 (G4): Should I stay or should I go?

If you are a publisher, you’ve probably noticed that Google started to roll out the next version of Google Analytics, called Google Analytics 4 (GA4). If you haven’t already do the setup in your account, you’re receiving notifications from Google […]

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Http or https? What is the difference?

It is important to understand the basics and differences between HTTP and HTTPS. HTTPS is much more secure than HTTP.

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What are cookies and why are they important for advertising?

Cookies are small text files used to identify certain users of the Internet. Allow all sites to recognize the user as the same person who previously visited the site

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Page Speed Load

When it comes to a site’s performance, page load speed is paramount. In this article, we offer some suggested solutions to increase your speed.

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Google Health Score

A website needs to be in good technical condition because good technological condition equals a fast and user-friendly page. The Heatlh Score is important because it indicates whether your site has developed well or poorly.

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2nd topic you should know about: Lazy Loading

Lazy loading sounds weird, but it’s a simple concept: you only load a script or image when you need it. Lazy loading can speed up the initial load time of a page by avoiding premature downloads of unnecessary resources.

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4 topics we need to talk about…

In the coming weeks, we’ll cover important topics that will provide useful information and suggestions to follow for each website.

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Videos advertising solution by Ads Interactive

Video advertising is ripping more and more slices out of digital spending every year. Ads Interactive’s unique solution also allows publishers to monetize their video ads

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Google Multiple Customer Management (MCM)

Multiple Customer Management is Google’s new vision for how the relationship between publishers and agencies should work. It aims to provide all parties with the same benefits as SPM, but allows program participants to see […]

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Ads Interactive: Why are we different?

Today, Ads Interactive is a platform for media owners to compete with the biggest in the online market with its experience, technology, and optimization solutions.

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