Google Health Score

In Part 3 of our series, we’ll cover the mystical Google Health Score topic.

This is important because a healthy site is more than a good looking site. Search engines like Google do not index and rank websites based on beauty; sites are ranked based on how optimized they are. If your website isn’t optimized, people will have a hard time finding you.

Your website shpuld be not just nice but optimized too

OKay, Okay but what is this Health Score?

You can’t improve what you can’t measure, and you can’t improve your position on Google in the same way if you can’t measure and analyze the technical condition of your site.

A website needs to be in good technical condition because good technological condition equals a fast and user-friendly page. These are the technical features of SEO that search engines reward by placing good pages higher in search results.

The Heatlh Score is important because it indicates whether your site has been developed well or poorly.

A good Health Score, in other words, means that your site has reached its maximum potential on a technical level, while a bad Health Score means that there is room for improvement.

Measure and analyze the technical condition of your site

How To Increase Your Health Score – Top 5 Tips

  • Pictures are good, but only if they are not too big

Good images are an important part of website design and operation. However, images with too large size will load slowly, making the entire site slower. A slow website delays user interactions with the page and therefore degrades the user experience.

Before uploading, save all images in a compressed format, such as JPG. Also, make sure that the size of the images matches the space available on the site.

Another great trick is to use a CDN (Content Distribution Network) to store your photos. CDNs are online hosting services that store images in the cloud on a server faster than your own.

When a reader visits your website, the images load from the fast CDN server, not your own. Therefore, the images load much faster.

  • Pay attention to the source code.

The Health Score is very often compromised when the robot detects an element in the source code that should not be there.
This may be because the system finds a previously used but already removed feature, image, or something similar. Sometimes the parts of the removed items remain in the source code, which the robot interprets as an error.

For example, a link to a removed image or page, or an unused JavaScript file that is still on the server.
Therefore, be sure to check from time to time that only the items on the page should be there or that an unused code is hidden somewhere.

Remember to add meta descriptions and page titles to each page
Meta descriptions and page titles (meta data) are small texts that can (and should) be implemented in the source code.
Readers don’t see these texts, but robots read them to figure out what a page is about. If you do not have meta data on all pages, it will reduce your Health Score.
So always make sure you add these to the source code of your page!

Don’t forget the source code
  • Remember to add meta descriptions and page titles to each page

Meta descriptions and page titles (meta data) are small texts that can (and should) be implemented in the source code.

Readers don’t see these texts, but robots read them to figure out what a page is about. If you do not have meta data on all pages, it will reduce your Health Score.

So always make sure you add these to the source code of your page!

  • Pay attention to the canonicals and hreflangs codes.

Canonical and hreflang are two HTML attributes that can be added to the source code of a page.

The canonical attribute tells search engines that there are multiple pages on your site with the same or similar content, and only one copy needs to be indexed.

The hreflang attribute is only used if there are multiple language versions of the same page. For example if you have a Hungarian and an English site with the same content but two languages, you must use the hreflang attribute to tell search engines what language the page is in.

Both properties are very important. This is because search engines either index more content than necessary (canonical) or do not understand the language of the page (hreflang) if you do not use them, and this will lower the Health Score number.

  • Healthy Website = Good Health Score Number

It’s probably no surprise that newer websites whose source code is based on newer technologies often rank better in search results than older pages.

Newer technologies are faster, processing both server and data faster.

Good coding therefore almost always leads to a good Health Score for the simple reason that good coding equals fewer errors.

That’s why it’s always a good idea to invest in good coding if you want your website to be visible on Google.

We have experienced developers at Ads Interactive to improve your site, and we also provide SEO advice to help you get the most out of your site.

Use the 5 tips above and your page will reach 100% soon

In summary:

The biggest lesson from this post is that websites need to be maintained, just like cars or anything else that requires maintenance. As the internet changes and as your site updates, your site’s Health Score values also change, deteriorating over time. Failure to update your website or optimize it will adversely affect your organic search results and / or poor user experience.

As a member of the Ads Interactive portfolio, we help you get the most out of your Health Score for free of charge. Our team of experienced and trained developers is a guarantee that by reviewing the site and accepting our advice, your Health Score and Google rankings will improve.

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