{"id":168,"date":"2022-02-07T10:15:14","date_gmt":"2022-02-07T10:15:14","guid":{"rendered":"https:\/\/ads.geza.dev\/blog\/?p=168"},"modified":"2022-04-28T13:58:23","modified_gmt":"2022-04-28T13:58:23","slug":"videos-hirdetesi-megoldas-by-ads-interactive","status":"publish","type":"post","link":"https:\/\/adsinteractive.hu\/hu\/blog\/videos-hirdetesi-megoldas-by-ads-interactive\/","title":{"rendered":"Videos hirdet\u00e9si megold\u00e1s by Ads Interactive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A vide\u00f3 hirdet\u00e9si szegmens menetel\u00e9se tov\u00e1bbra is t\u00f6retlen \u00e9s \u00e9vr\u0151l \u00e9vre egyre nagyobb szeletet has\u00edt ki a digit\u00e1lis k\u00f6lt\u00e9sekb\u0151l.<br><br>De m\u00e9gis, mi\u00e9rt olyan n\u00e9pszer\u0171 \u00e9s mit tehet egy Kiad\u00f3, ha nincs saj\u00e1t vide\u00f3s tartalma, amin vide\u00f3s hirdet\u00e9seket monetiz\u00e1lhat? Milyen lehet\u0151s\u00e9gei vannak?<br><br>Ezt j\u00e1rjuk kicsit k\u00f6rbe ebben a bejegyz\u00e9sben, k\u00fcl\u00f6n hangs\u00falyt fektetve az Ads Interactive egyedi megold\u00e1s\u00e1ra, mely olyan Kiad\u00f3k sz\u00e1m\u00e1ra is lehet\u0151v\u00e9 teszi a vid\u00f3hirdet\u00e9s monetiz\u00e1ci\u00f3t, akikn\u00e9l nincs is vide\u00f3s tartalom.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"485\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-103907.png\" alt=\"\" class=\"wp-image-169\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-103907.png 868w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-103907-300x168.png 300w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-103907-768x429.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><figcaption>Videos hirdet\u00e9s<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mi is az a vide\u00f3hirdet\u00e9s?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A vide\u00f3hirdet\u00e9s olyan prom\u00f3ci\u00f3s megold\u00e1s, amely a tartalom megtekint\u00e9se el\u0151tt, k\u00f6zben vagy ut\u00e1n ker\u00fcl lej\u00e1tsz\u00e1sra. Ezt a defin\u00edci\u00f3t kiterjeszthetj\u00fck a vide\u00f3tartalommal rendelkez\u0151 vizu\u00e1lis hirdet\u00e9sekre is, p\u00e9ld\u00e1ul azokra, amelyek akkor kezd\u0151dnek el, amikor a sz\u00e1m\u00edt\u00f3g\u00e9p eger\u00e9t r\u00e1juk helyezik, valamint a digit\u00e1lis hirdet\u00e9si h\u00e1l\u00f3zatokon n\u00e9pszer\u0171s\u00edtett nat\u00edv videohirdet\u00e9seket.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e9h\u00e1ny t\u00e9ny vide\u00f3s tartalmak \u00e9s a vide\u00f3hirdet\u00e9sek kapcs\u00e1n:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Az olvas\u00f3k szeretik a vide\u00f3kat<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Az internethaszn\u00e1lat n\u00f6veked\u00e9s\u00e9vel a fogyaszt\u00f3k gyorsan a digit\u00e1lis vide\u00f3z\u00e1s fel\u00e9 fordulnak. Az eMarketer tanulm\u00e1nya szerint 2021 v\u00e9g\u00e9re az \u00c9szak-Amerikai-r\u00e9gi\u00f3nak csaknem 1642 milli\u00f3 vide\u00f3n\u00e9z\u0151je volt.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>A vide\u00f3hirdet\u00e9sek jobban bevonj\u00e1k a felhaszn\u00e1l\u00f3t \u00e9s er\u0151sebb felhaszn\u00e1l\u00f3i elk\u00f6telezetts\u00e9get gener\u00e1l<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A videohirdet\u00e9sek eml\u00e9kezetes \u00e9s interakt\u00edv l\u00e1tv\u00e1nyvil\u00e1ggal rendelkeznek. Emiatt a videohirdet\u00e9sek magasabb felhaszn\u00e1l\u00f3i elk\u00f6telez\u0151d\u00e9st \u00e9rnek el, mint a hagyom\u00e1nyos banner hirdet\u00e9sek, \u00e9s ez nagyobb v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9kot \u00e9s el\u0151nyt jelent a hirdet\u0151k sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"553\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-104123.png\" alt=\"\" class=\"wp-image-170\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-104123.png 857w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-104123-300x194.png 300w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/Kepernyokep-2022-02-07-104123-768x496.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><figcaption>Az olvas\u00f3k szeretik a videokat<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><em>A vide\u00f3hirdet\u00e9sek eCPM szintje magasabb<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A magasabb felhaszn\u00e1l\u00f3i elk\u00f6telez\u0151d\u00e9sen t\u00fal j\u00f3val magasabb \u00e1tkattint\u00e1si ar\u00e1nyokat is eredm\u00e9nyez ez a hirdet\u00e9si t\u00edpus a hagyom\u00e1nyos display megjelen\u00e9sekhez viszony\u00edtva, ami magasabb eCPM-t jelent \u00e9s ez\u00e1ltal magasabb hirdet\u00e9si bev\u00e9telt is,<br>(eCPM: ezer hirdet\u00e9smegjelen\u00edt\u00e9sre vet\u00edtett bev\u00e9tel)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e1thatjuk, hogy a vide\u00f3hirdet\u00e9si piacb\u00f3l kimaradni bev\u00e9telvesztes\u00e9get jelent.<br><br>Sok Kiad\u00f3 azzal nyugtatja mag\u00e1t, hogy igen, tudom, de nincs vide\u00f3s tartalmam, vagy t\u00fal dr\u00e1ga el\u0151\u00e1ll\u00edtani\u2026<br>M\u00e9g eggyel t\u00f6bb ok, hogy ha m\u00e9g nem csatlakozt\u00e1l az Ads Interactive t\u00f6bb sz\u00e1z oldalb\u00f3l \u00e1ll\u00f3 h\u00e1l\u00f3zat\u00e1hoz, akkor Tedd meg, mert erre is van megold\u00e1sunk!<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"962\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/02\/content-video.png\" alt=\"\" class=\"wp-image-171\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/content-video.png 655w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/content-video-204x300.png 204w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><figcaption>Video = magasabb hirdet\u00e9si bev\u00e9tel<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Az Ads Interactive bemutatja: Content Video Display<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Az Ads Interactive 2022 \u00e9v elej\u00e9n \u00faj \u00e9s egyed\u00fcl\u00e1ll\u00f3 term\u00e9kk\u00e9nt vezette be a hazai piacon a <strong>Content Video Display megold\u00e1s\u00e1t<\/strong>, mellyel tartalmat \u00e9s hirdet\u00e9st is biztos\u00edtunk 1 k\u00e9zb\u0151l, 1 rendszerb\u0151l<br>minden m\u00e9diatulajdonosunk sz\u00e1m\u00e1ra!<br><br>Mind a <strong>tartalomgy\u00e1rt\u00e1s<\/strong>, mind pedig <strong>vide\u00f3s display z\u00f3n\u00e1kban val\u00f3 kihelyez\u00e9s<\/strong> az Ads Interactive \u00e1ltal ker\u00fcl megval\u00f3s\u00edt\u00e1sra. Az oldal tematik\u00e1j\u00e1hoz passzol\u00f3 eduk\u00e1ci\u00f3s jelleg\u0171 videokat helyez\u00fcnk ki, melyekben pre-roll, mid-roll vagy pedig post-roll form\u00e1ban jelen\u00edtj\u00fck meg a videos hirdet\u00e9seket.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d-1024x553.jpg\" alt=\"\" class=\"wp-image-172\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d-1024x553.jpg 1024w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d-300x162.jpg 300w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d-768x414.jpg 768w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d-1536x829.jpg 1536w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Ads Interactive Content Video megold\u00e1s<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Havi szinten \u00e1tlagosan <strong>sok milli\u00f3<\/strong> vide\u00f3ind\u00edt\u00e1st tudunk biztos\u00edtani \u00fcgyfeleinknek ezzel a technol\u00f3gi\u00e1nkkal, mely inventory folyamatosan n\u00f6vekszik.<br><br>A vide\u00f3ink <strong>AI<\/strong> (mesters\u00e9ges intelligencia \u00e1ltali param\u00e9terez\u00e9s) alapon m\u0171k\u00f6dnek igy a hirdet\u0151k biztosak lehetnek benne, hogy olyan oldalakon jelennek meg hirdet\u00e9seik, ahol egy-egy adott t\u00e9ma <strong>c\u00e9lcsoportra tal\u00e1l<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d_sticky-1024x553.jpg\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d_sticky-1024x553.jpg 1024w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d_sticky-300x162.jpg 300w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d_sticky-768x414.jpg 768w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d_sticky-1536x829.jpg 1536w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/tudnodkell_d_sticky.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Ahogy g\u00f6rget az olvas\u00f3 a video a jobb oldalon halad vele egy\u00fctt<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A term\u00e9k\u00fcnk tesztid\u0151szak\u00e1nak eredm\u00e9nyei alapj\u00e1n a vide\u00f3k <strong>Viewability Rate-je 75%<\/strong> k\u00f6r\u00fcli.<br><br>Ezen videok \u00e1ltalunk optimaliz\u00e1ltak minden eszk\u00f6zre: desktop, mobil \u00e9s tablet kihelyez\u00e9sre is alkalmasak.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"640\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/02\/keresztlabda_m_sticky.png\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/keresztlabda_m_sticky.png 360w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/02\/keresztlabda_m_sticky-169x300.png 169w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption>Content video megold\u00e1sunk mobilon is el\u00e9rhet\u0151<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ha az Ads Interactive partnere vagy r\u00e9szese lehetsz a jelenlegi leg\u00fajabb \u00e9s leginnovat\u00edvabb hirdet\u00e9si megjelen\u00edt\u00e9s minden el\u0151ny\u00e9nek, hiszen a videos hirdet\u00e9sek\u00e9 a j\u00f6v\u0151. Minden partner\u00fcnk sz\u00e1m\u00e1ra biztos\u00edtjuk, hogy a legutols\u00f3 trendeket k\u00f6vetve oldal\u00e1nak hirdet\u00e9si megjelen\u00edt\u00e9se naprak\u00e9sz legyen \u00e9s ez\u00e1ltal bev\u00e9teleinek alakul\u00e1sa is folyamatosan n\u00f6vekedjen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A vide\u00f3 hirdet\u00e9s \u00e9vr\u0151l \u00e9vre egyre nagyobb szeletet has\u00edt ki a digit\u00e1lis k\u00f6lt\u00e9sekb\u0151l. Az Ads Interactive egyedi megold\u00e1sa a Kiad\u00f3k sz\u00e1m\u00e1ra is lehet\u0151v\u00e9 teszi a vid\u00f3hirdet\u00e9s monetiz\u00e1ci\u00f3t<\/p>\n","protected":false},"author":2,"featured_media":177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,10,5],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirdetes","category-monetizacio","category-publisher","category-viewability"],"_links":{"self":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":5,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":272,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts\/168\/revisions\/272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/media\/177"}],"wp:attachment":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}