{"id":77,"date":"2022-01-20T12:52:02","date_gmt":"2022-01-20T12:52:02","guid":{"rendered":"https:\/\/ads.geza.dev\/blog\/?p=77"},"modified":"2022-04-27T12:13:05","modified_gmt":"2022-04-27T12:13:05","slug":"anchor-ads-minden-amit-tudnod-kell-rola","status":"publish","type":"post","link":"https:\/\/adsinteractive.hu\/hu\/blog\/anchor-ads-minden-amit-tudnod-kell-rola\/","title":{"rendered":"Anchor Ads \u2013 Minden amit tudnod kell r\u00f3la"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Anchor Ads vagy m\u00e1sn\u00e9ven Sticky Ads egy \u00fajabb hirdet\u00e9si egys\u00e9g, amelynek c\u00e9lja, hogy seg\u00edtse a kiad\u00f3kat abban, hogy vonz\u00f3bb hirdet\u00e9si \u00e9lm\u00e9nyt hozzanak l\u00e9tre k\u00f6z\u00f6ns\u00e9g\u00fck sz\u00e1m\u00e1ra. Ez a hirdet\u00e9st\u00edpus kiemelkedik a t\u00f6bbi k\u00f6z\u00fcl, mivel \u00fagy tervezt\u00e9k, hogy a k\u00e9perny\u0151 egy meghat\u00e1rozott ter\u00fclet\u00e9n r\u00f6gz\u00edts\u00e9k, mik\u00f6zben a felhaszn\u00e1l\u00f3 g\u00f6rgeti a tartalmat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Egy kicsit b\u0151vebben\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A ragad\u00f3s hirdet\u00e9seket (Sticky Ads) horgonyhirdet\u00e9snek (Anchor Ads) is nevezik, mivel a k\u00e9perny\u0151h\u00f6z vannak r\u00f6gz\u00edtve. Asztali \u00e9s mobil eszk\u00f6z\u00f6k\u00f6n egyar\u00e1nt el\u00e9rhet\u0151k. <br><br>Az Anchor ads hirdet\u00e9sek nagyszer\u0171en jav\u00edthatj\u00e1k a l\u00e1that\u00f3s\u00e1got, \u00e9s magasabb hirdet\u00e9si bev\u00e9teleket is eredm\u00e9nyeznek. <br>Asztali sz\u00e1m\u00edt\u00f3g\u00e9peken a n\u00e9pszer\u0171 Anchor Ads hirdet\u00e9si egys\u00e9gek m\u00e9retei \u00e9s helyei k\u00f6z\u00e9 tartozik a 300 \u00d7 250, 160 \u00d7 600 vagy 300 \u00d7 600 m\u00e9ret\u0171 oldals\u00e1v, valamint a 728 \u00d7 90 m\u00e9ret\u0171 hirdet\u00e9si z\u00f3na, mely jellemz\u0151en a k\u00e9perny\u0151 als\u00f3 s\u00e1vj\u00e1hoz van r\u00f6gz\u00edtve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"590\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/01\/anchor-desktop.jpg\" alt=\"\" class=\"wp-image-78\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/01\/anchor-desktop.jpg 923w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/01\/anchor-desktop-300x192.jpg 300w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/01\/anchor-desktop-768x491.jpg 768w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><figcaption>Desktop minta<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mobileszk\u00f6z\u00f6k\u00f6n a megjelen\u00edt\u0151k hajlamosak a k\u00e9perny\u0151 alj\u00e1ra vagy tetej\u00e9re helyezni \u0151ket, az AdSense pedig horgonyhirdet\u00e9sk\u00e9nt hivatkozik r\u00e1juk.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"590\" src=\"https:\/\/ads.geza.dev\/blog\/wp-content\/uploads\/2022\/01\/anchor-mobil.jpg\" alt=\"\" class=\"wp-image-79\" srcset=\"https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/01\/anchor-mobil.jpg 372w, https:\/\/adsinteractive.hu\/hu\/blog\/wp-content\/uploads\/2022\/01\/anchor-mobil-189x300.jpg 189w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><figcaption>Mobil minta<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9s mi\u00e9rt lesz ez j\u00f3 nekem?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>A hirdet\u00e9sek l\u00e1that\u00f3s\u00e1ga (viewability) n\u00f6vekszik<\/li><li>Magasabb l\u00e1that\u00f3s\u00e1g magasabb \u00e1rszinteket (eCPM) eredm\u00e9nyez<\/li><li>Magasabb l\u00e1that\u00f3s\u00e1g + Magasabb \u00e1rszint = Magasabb bev\u00e9tel<\/li><li>Nem olyan tolakod\u00f3, mint a nem szabv\u00e1nyos hirdet\u00e9sek<\/li><li>M\u00e9retben nagym\u00e9rt\u00e9kben testre szabhat\u00f3 k\u00e9sz\u00fcl\u00e9kt\u0151l f\u00fcgg\u0151en<\/li><li>C\u00e9lozhat\u00f3 header bidding \u00e9s a Google Ad Exchange seg\u00edts\u00e9g\u00e9vel, ami nagyobb aukci\u00f3s nyom\u00e1st eredm\u00e9nyez &gt;&gt;&gt; Magasabb \u00e1rszint<\/li><li>Testre szabhat\u00f3, hogy a felhaszn\u00e1l\u00f3k bez\u00e1rhass\u00e1k vagy elvethess\u00e9k a hirdet\u00e9seket, \u00e9s folytass\u00e1k a tartalom olvas\u00e1s\u00e1t<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mit kell tennem, hogy ez n\u00e1lam is aktiv\u00e1l\u00f3djon?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Semmit nem kell tenned, automatikusan beaktiv\u00e1ljuk a Partnereinknek \u00e9s folyamatosan monitorozzuk a l\u00e1that\u00f3s\u00e1got (viewability) valamint az el\u00e9rt \u00e1rszinteket (jelen esetben eCPM szinteket).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Egy fontos l\u00e9p\u00e9s!!!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gy\u0151z\u0151dj meg arr\u00f3l, hogy ha lebeg\u0151 megoszt\u00e1si gombokat \u2013 Sharing Button (p\u00e9ld\u00e1ul a SumoMe-t) futtatsz mobiltelefonon, t\u00e1blag\u00e9pen vagy asztali sz\u00e1m\u00edt\u00f3g\u00e9pen, akkor ezek a webhely alj\u00e1n k\u00edv\u00fcl m\u00e1shol legyenek. Ha ezek elfedik a hirdet\u00e9st, az s\u00e9rtheti a hirdet\u00e9si szab\u00e1lyzatot, \u00e9s probl\u00e9m\u00e1t okozhat az Ad Exchange-el kapcsolatban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Anchor Ads hirdet\u00e9sek sz\u00e1mos el\u0151nnyel j\u00e1rnak a megjelen\u00edt\u0151k sz\u00e1m\u00e1ra, \u00e9s ha szeretn\u00e9d tudni, hogyan haszn\u00e1lhatod ki ezen hirdet\u00e9s t\u00edpus el\u0151nyeit vedd fel vel\u00fcnk a kapcsolatot, \u00e9s hirdet\u00e9s-optimaliz\u00e1l\u00e1si szak\u00e9rt\u0151ink megvizsg\u00e1lj\u00e1k a be\u00e1ll\u00edt\u00e1saidat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anchor Ads vagy m\u00e1sn\u00e9ven Sticky Ads egy \u00fajabb hirdet\u00e9si egys\u00e9g, amelynek c\u00e9lja, hogy seg\u00edtse a kiad\u00f3kat abban, hogy vonz\u00f3bb hirdet\u00e9si \u00e9lm\u00e9nyt hozzanak l\u00e9tre k\u00f6z\u00f6ns\u00e9g\u00fck sz\u00e1m\u00e1ra<\/p>\n","protected":false},"author":2,"featured_media":108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,8],"tags":[],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banner","category-hirdetes","category-monetizacio"],"_links":{"self":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":11,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":269,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions\/269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsinteractive.hu\/hu\/blog\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}